Hi There!

I'M Lindsey Willams

Service Experience Designer & UXR Strategist


  Welcome to my portfolio 

'I believe service design is an effective way of problem solving to enhance better and smarter innovative design solution through the eyes of the users.'

- Lindsey Williams -


I'm Lindsey and am a Service Experience Designer and UXR Strategist who is a passionate advocate of human-centered design with over 6 years experience of in project management for both international and local projects. I have a Master in Service Innovation Design from The University of the Arts London (UAL).

I have lived in London for most of my life but originally come from Nottingham, England UK. I am fascinated by different cultures, human cognitive behaviors, and research. I enjoy working collaboratively within an interdisciplinary team  both in private and public sector settings. I have the ability to manage multi-functional teams to solve problems and address challenges holistically with a user-focus and empathic approach.

With a 'Design Thinking' approach, I am able to identify touch-points within a user journey and a service lifecycle, this includes me visually mapping out the different pathways for businesses and financial revenues, as well as opportunities through research, analytics, and methodologies. I am good at facilitating partnerships and closely working with key project stakeholders to comprehend the overall business vision for each project. Plus am keen and very willing to learn and develop new skills. 



Exploration & Research

Identifying stakeholders and exploring the current situation via mapping user jounerys and touch-points of the life cycle of the service.


I use forward thinking and forecasting approach/tools

to scope the direction of an organisation. By planning and analysising the current and future market, I am able to take full  advantage  of opportuntuties to meet the needs of  stakeholders.

User Centric Design

Design is my passion.

I enjoying  working with all stakeholders to deliver customer driven results.

By ensuring the customers needs are heavily considered from the intial begin and throughout the design process.

Ideation & Solution

Working with key users to validate findings and insights. To develop  concepts and prototypes which are tested to identify suitable solutions that are tailored to the needs of the users.




“Lindsey is brilliant at solving problems and discovering new business opportunities. She is a hard worker and is always willing to put in 100%."

- Director HWTH, Dianne Barham -


"Lindsey’s approach to our brief to help us grow our Youth Insight offer showed dedication, creativity and passion. She was a real pleasure to work with and the work that she completed will have a lasting positive impact on YLC – supporting us to grow youth voice in a way that is appropriate, ethical and engaging.."

-Business Development Manager YLC,Laura Bassett -


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